Cover Byway. Here’s the kit.
Everything you need to write about Byway™. Email contact@byway.world for anything missing or for embargoed material.
Byway is the discovery engine for the real world — scenic driving first: a modern travel companion that turns any destination into a personalized, beautifully-narrated road trip. Headquartered in the United States, Byway combines real-place data, AI planning, audio storytelling, and a creator marketplace into a single app. The engine is built global; the web app is live in private beta in the United States today, with native apps and public launch in Q4 2026, US + EU launch corridors next, and worldwide expansion to follow. BYWAY™ is a trademark, with US applications published across five USPTO classes and EU protection secured under the Madrid Protocol.
“Find a better way there.”
The file.
Who’s building it. Millions shipped.
Built by the team that shipped a travel app to 1M+ travelers across 80+ countries (4.8★, 19K+ reviews). Now shipping Byway.
The canonical hex values.
Near-monochrome warm neutrals do the work; one highway-orange signal carries navigation and live emphasis. Values below are the Day theme.
Dusk — the dark theme flips the spine: surface #171614, text #F7F4EE, route signal #D96F39.
One product voice. One brand serif.
Lockup. Mark. Wordmark.
The Byway mark is a camper van with a window framing the open road — ink on light grounds, cream on dark, with the mountain in Byway Orange. The wordmark is set in a custom serif logotype. Download the SVGs below, or email for other formats.
Other formats
The whole company on one page.
Founders, product, market, traction. A revised press one-pager is being prepared with counsel and will be available on request.
- Spell “Byway” with a capital B, lowercase rest. Include the ™ on first written reference.
- Two themes, one mark. Day — warm near-white — is the canonical surface; Dusk is the dark alternate. The lockup recolors to suit: ink on light, cream on dark.
- Near-monochrome, with warmth. Contrast and space carry the page; one warm accent (clay) handles emphasis. No gradients, no second accent.
- Keep the window-mountain in Byway Orange. Recolor the van and wordmark to suit the ground — never the mountain. It’s the one fixed note.
- Give the mark room. Avoid placing it on busy photography.
Press contact: contact@byway.world