Cover Byway. Here’s the kit.
Everything you need to write about Byway™. Email contact@byway.world for anything missing or for embargoed material.
Byway is an AI scenic routing engine — a modern travel companion that turns any destination into a personalized, beautifully-narrated road trip. Built by a two-person team and headquartered in the United States, Byway combines real-place data, AI planning, audio storytelling, and a creator marketplace into a single app. The engine is built global; the company launches in private beta in the United States in Q4 2026, with US + EU launch corridors next and worldwide expansion to follow. BYWAY™ is a trademark of Byway Technologies LLC, filed across five USPTO classes with EU protection secured under the Madrid Protocol.
“Turning every road into a story.”
The file.
Two founders. Millions shipped.
Sergey
Sergey has already shipped a travel app at Byway’s scale. As lead mobile engineer on EF Go Ahead Tours, he re-platformed the app now serving 1M+ travelers across 80+ countries on 200+ guided tours — 4.8★ on the App Store with 19K+ reviews. He’s currently Director, Artificial Intelligence & Innovation in an enterprise R&D org, leading AI strategy and enterprise-wide adoption across R&D — defining the playbooks, reference architectures, and governance frameworks engineering teams use to deploy AI across the SDLC inside a GxP-regulated environment. On the side, he runs an autonomous AI trading agent live on prediction markets.
Margarita
Margarita is a Senior Software Engineer at a major US consumer-tech company, and an AI Guild lead, driving applied-AI practices across engineering. She builds React + TypeScript UI systems at scale and pairs them with the AI automation chops Byway runs on.
The canonical hex values.
Near-monochrome warm neutrals do the work; one warm accent — clay — carries the emphasis. Values below are the Day theme.
Dusk — the dark theme flips the spine: surface #0C0B0A, text #F2F0EC, accent clay #E08A50.
Grotesk display. Quiet body.
Lockup. Mark. Wordmark.
The Byway mark is a camper van with a window framing the open road — ink on light grounds, cream on dark, with the mountain in Byway Orange. The wordmark is set in a custom serif logotype. Download the SVGs below, or email for other formats.
Other formats
The whole company on one page.
Founders, product, market, traction. A revised press one-pager is being prepared with counsel and will be available on request.
- Spell “Byway” with a capital B, lowercase rest. Include the ™ on first written reference.
- Two themes, one mark. Day — warm near-white — is the canonical surface; Dusk is the dark alternate. The lockup recolors to suit: ink on light, cream on dark.
- Near-monochrome, with warmth. Contrast and space carry the page; one warm accent (clay) handles emphasis. No gradients, no second accent.
- Keep the window-mountain in Byway Orange. Recolor the van and wordmark to suit the ground — never the mountain. It’s the one fixed note.
- Give the mark room. Avoid placing it on busy photography.
Press contact: contact@byway.world