Cover Byway.
The discovery engine for the real world — scenic driving first. Brand assets, company facts, and ready-to-copy descriptions for journalists, podcasters, and tourism media.
The Byway identity.
The camper van frames the open road. Pair it with the custom serif wordmark, or use each on its own. All files below are scalable SVGs.
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Horizontal lockup
Primary logo for headers and wide placements · SVG
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Stacked lockup
Compact and portrait placements · SVG
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Window mark
Standalone camper-van symbol · SVG
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Wordmark
Byway name without the camper mark · SVG
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App icon
Product and app references · SVG
Keep the window-mountain in Byway Orange; use ink on light grounds and cream on dark. Need another format or product imagery?
Other formatsByway, in words.
Short description
For a story introduction or a company listing.
Byway is the discovery engine for the real world — scenic driving first: a personal driving guide that plans scenic journeys around your time, taste, and current conditions.
Company boilerplate
The full description, including availability and trademark status.
Byway is the discovery engine for the real world — scenic driving first: a modern travel companion that turns any destination into a personalized, beautifully-narrated road trip. Headquartered in the United States, Byway combines real-place data (Byway Atlas), AI planning (Byway Engine, and Byway AI in conversation), audio storytelling, and a creator marketplace (Byway Marketplace) into a single app. The engine is built global; the web app and the iPhone app are live in private beta in the United States today, with the Android app and public launch in Q4 2026, US + EU launch corridors next, and worldwide expansion to follow. BYWAY™ is a trademark, with US applications published across five USPTO classes, a sixth class filed, and EU protection secured under the Madrid Protocol.
“Find a better way there.”
Company at a glance.
Who’s building it. Millions shipped.
Built by the team that shipped a travel app to 1M+ travelers across 80+ countries (4.8★, 19K+ reviews). Now shipping Byway.
The canonical hex values.
Near-monochrome warm neutrals do the work; one highway-orange signal carries navigation and live emphasis. Values below are the Day theme.
Dusk — the dark theme flips the spine: surface #0A0909, text #F7F4EE, route signal #D96F39.
One product voice. One brand serif.
Keep it Byway.
- Spell “Byway” with a capital B, lowercase rest. Include the ™ on first written reference.
- Two themes, one mark. Day — warm near-white — is the canonical surface; Dusk is the dark alternate. The lockup recolors to suit: ink on light, cream on dark.
- Near-monochrome, with warmth. Contrast and space carry the page; one warm accent (clay) handles emphasis. No gradients, no second accent.
- Keep the window-mountain in Byway Orange. Recolor the van and wordmark to suit the ground — never the mountain. It’s the one fixed note.
- Give the mark room. Avoid placing it on busy photography.
Company one-pager.
Company materials are available through the access request below. The brand files above can be downloaded directly.
Let’s talk.
For interviews, attribution, embargo requests, and product imagery, contact the people building Byway.